The Taste-Test Whistleblower shakes up the Doritos Viralocity competition
FEBRUARY 24 2010, DARTMOUTH, NS:The latest project from Sanchin Films and Harsh Knuckle Productions lives exclusively online. The team behind the local hit comedy "The Lot" has now created a hilarious viral video for the Doritos Viralocity competition. Their entry, entitled "The Taste-Test Whistleblower" purports to be leaked footage from a Doritos taste test gone shockingly wrong.
The Taste-Test Whistleblower is supported by a rapidly-growing legion of fans on Facebook, YouTube, Twitter, Digg, AddThis, and other social networking sites. The creative team behind the zany video collaborated with QB Marketing to create elements of a complete viral campaign, including a fictional newsman in the Anderson Cooper mold named Lawrence Black. His role is to report on the Doritos "scandal" through his television show BlackOps. "Lawrence Black" also boasts a Twitter stream and Facebook fan page.
Sanchin Films is the production company of award-winning Halifax filmmaker Paul St.Amand. The company develops and produces short and feature-length dramatic films and commercial projects. To learn more about St.Amand'a work, visit www.SanchinFilms.com.
FEBRUARY 24 2010, DARTMOUTH, NS:The latest project from Sanchin Films and Harsh Knuckle Productions lives exclusively online. The team behind the local hit comedy "The Lot" has now created a hilarious viral video for the Doritos Viralocity competition. Their entry, entitled "The Taste-Test Whistleblower" purports to be leaked footage from a Doritos taste test gone shockingly wrong.
